Hapi Bottles
Influencers
We identified different audiences to target and worked with micro influencers to tap into their audiences. We continued to build relationships with influencers, turning them into brand Ambassadors, who we first call upon to inform them of exciting updates.
Launched in 2020 (#CovidYear) into an already crowded market of both branded bottle companies and own branded bottles jousting for the consumers attention. The challenge was to identify what makes Hapi Bottle different and stand out from the rest? And, to educate consumers about the benefit of Hapi Bottles.
What makes Hapi Bottle different from other bottles? The answer is a lot!
Lots of premium water bottles are similar i.e. screw top, flask insulated, and a pretty design or shape. Hapi Bottles has all of this, but also has a lockable, 100% leak proof lid that dismantles easily to clean, it’s durable and the lid is large enough to add ice and easily clean. Hapi Bottle stands out because the product is far superior to other bottles.
Social Media Management
Strategy
Monthly social media management - with a focus on content and engagement
Content Creation
Influencer & Giveaway Management
Strategy.
Being a start-up business Hapi Bottle was entering into a busy market place, the first objective was brand awareness. We focused our efforts on Instagram as the primary platform to build brand awareness and to educate and engage with followers.
The Video Brief
The objective was mobile first. I devised a brief to create a short 30 second video and a series of short vertical videos, that are easy to share.
Each video needed to show a function of the Bottle and its benefits. The budget was tiny, but the results were unreal.
“We found Zoe at Social and Foto via LinkedIn when we were looking for a company to take the lead on our social engagement, influencer management, social partnerships, competitions, content management and Pinterest creation. Zoe presented a great plan, rolled this out and the strategy presented has greatly influenced the growth and social engagement of our brand. As a new business founded in 2019, Zoe is an integral part of our small team, providing ideas, engaging with relevant social parties and implementing campaigns. ”